What to decide before a gift card campaign
Gift card campaigns work best when the offer, checkout fields, delivery, redemption, and support process are planned before launch.
- Approved gift card amounts, product setup, campaign dates, recipient messaging, and delivery timing.
- Checkout fields for buyer and recipient details, scheduled delivery expectations, and email template review.
- Balance lookup, redemption, wallet credit, checkout redemption, refund handling, and support lookup paths.
- Expiry, policy, tax, legal, abuse, failed-delivery, and customer-service decisions that need owner approval.
- Admin logs, reports, health checks, campaign placements, and operational review during the campaign.
- Test-mode purchase, delivery, redemption, wallet credit, reporting, refund, and email behavior before public promotion.
